Spike Jonze has come along way from his skateboard video days. He’s done it all from music videos for top artists (Beastie Boys, REM, Fatboy Slim, Tenacious D and more) to top major big screen releases – Adaptation, Being John Malkovich, Three Kings and Jackass 1&2. Not many though know that he’s done a whole host of commercials as well. (IMDb Profile)
Every single ad he’s worked on has had that distinctive Jonze style to them, a certain uneasiness to it. We could just put this out as a “everyone’s a winner” but award season is coming up so there does have to be a #1, so lets get right into it and start off with the ads that didn’t quite make it, but need a mention.
Honorable Mentions
Miller Auditions – Penguin (Other Miller Audition Ads): The Animal Audition ads were a clever and funny way for Miller to take a pot shot at Budweiser by using their animals to audition for a parts in a Miller ad. All are superbly done.
Levi’s Commercial – Tainted Love: Typical Jonze black humor to it, but it just doesn’t have that killer edge.
#5 Adidas
The only Jonze Ad on the list that’s had any airtime worldwide. To me it feels like Spike’s taken certain elements from Being John Malkovitch. But hey, I’ve been wrong before.
Visualy it’s a masterpiece but sadly this little number loses on annoyance.
Music: Composed by Squeak E. Clean and featuring Karen O of the Yeah Yeah Yeahs (via).
#4 GAP – Pardon Our Dust
The tagline read: “Pardon our dust, the all-new GAP is coming.” It only ran for a couple of months in a few cities around the States, those with GAP stores going through renovation (link). It’s a real pity, it’s a classic which deserved to be drilled into those lucky city resident’s skulls, rerun after rerun.
#3 Buddy Lee Dungarees – Hall Of Mirrors
Buddy Lee Dungarees commercials played off the Buddy Movie roles. Think Bad Boys, with Lawrence swapped out with the Buddy Lee Mascot Baby.
There were a number of Buddy Lee commercials, but none of them stood out as much as the Hall of Mirrors. It never would have made it to #3 if it never had “the X factor”, X = Y and Y = Fuckin’ Hilarious. You do the math.
#2 Nike Y2K Jogger
Remember the Y2K scare? I remember filling the bath in case the world ran dry when the clock struck the witching hour and eating enough three bean salads for days after to give the Hindenburg flight.
In this Jonze creation the ad plays off of what most feared. It involves a jogger who wakes up on New Years Day 2000 and goes for a casual run amongst absolute chaos, with the tag line firmly drilled home – Just Do It.
Visually this Ad is a treat and fully deserves it’s position at #2. Just watch it.
#1: Ikea Lamp
It’s the ad that almost made the Ikea Brand cool again. It went on to win the best TV commercial for four straight years at the Cannes Lions Advertising Festival notably tearing the famous Honda Cog commercial a new one. Well not really, Honda came second for a year or two.
A tragic tale of a Ikea lamp that gets discarded and thrown out on the street with the trash. Theres a strange unnerving twist to the tale, I would say “almost Shyamalan like” but I know I’d be beaten with an ugly stick, so I won’t.
So that’s it, the Ikea commercial makes it #1 on the Top 5 Spike Jonze Produced Commercials list.
Disclaimer: This post was written and published by me for ChumpStyle in 2007, I’ve updated it and have posted it here so it can live on.
Popularity: 2% [?]





















These smirking soldiers of fortune marauded across the airwaves for five cheese-tastic seasons, 1983-’87, pulling madcap capers that invariably helped “the little guy.”
Then: Versatility, thy name is George Peppard. The onetime movie star went from sharing a kiss with Audrey Hepburn (‘Breakfast at Tiffany’s') to sharing a white van with Mr. T. The cigar-chomping honcho led a merry band of mercenaries, always cooking up a new scheme to stay ahead of the MPs. Master of disguise Hannibal relished the chase, and often remarked, “I love it when a plan comes together.” Hey, us too.
Then: With a Fort Knox of gold chains around his neck, his ‘fro-hawk hairdo and his “I pity the fool…” tagline, B.A. was easily the Team’s breakout star. Wheelman, muscleman and mechanic for the crew, B.A. (Bad Attitude) could apparently handle anything — except flying, so the team always had to drug or hypnotize him to get him airborne. So that’s why they drove that van.
Faceman” Peck
Then: Crazy like a fox, Howling Mad lived rent-free in an insane asylum between ‘A-Team’ missions. Accompanied by his invisible dog Billy, Murdock’s convenient insanity didn’t keep him from helping Face with his con games, speaking many languages or flying a chopper like nobody’s business. Insanely funny, unless you asked his straight man Mr. T.






Californication’s Pilot episode opens with a controversial bang and sets the tone for the rest of the series. Hank Moody throws his cigarette into the church’s holy water and is about to have a conversation with the Lord when he’s suddenly interrupted by a nun. He mentions to her that he’s unable to write his latest novel and needs an intervention. She suggests that a couple of “our Fathers, a couple hail-marys wont get it done – but how about a blow job” “it’s not going to suck itself Hank”. All turns out to be one awesome dream, he’s awoken to his latest shag giving him a blow job. Pretty much the greatest intervention I’ve ever seen.
Hank receives a fat check for blogging for Hell-A, of which he takes advantage to purchase a new Porsche for himself. The Porsche sales lady takes him for a test ride if you know what I mean, nudge, nudge, wink wink. Say no more, say no more. OK she had sex with him, in an alley. At this point he’s officially my hero.
Hank’s sleep is interrupted by Charlie telling him that they need to have a threesome. After some arguing Hank somehow agrees, and the three Charlie, Hank and their Hot Boxing Instructor one messed up threesome. Only to be interupted by Karen and Charlie’s wife mid orgasm. Creepy as hell, and quite possibly the funniest scene in the series, but just doesn’t beat out #1 & #2 in terms of entertainement value.
Hank picks up a young woman in a book store. He takes her home and while they are having sex she gives him a couple of mighty punches, well as mighty as you can expect from a young lady. Later on she turns out to be 16. In real life Madeline Zima was 21 at that stage, so we’re all for it. Awesome sex scene #2.
Sonya, the woman Hank is being set up with at a BBQ, keeps asking appropriate questions at the dinner table, like how Hank and Karen met, and to break the tension she and Hank go off and get way stoned. Then have sex in Karen’s bed. And then get caught in the act by the dinner guests and both end throwing up, Hank on Bill’s new expensive painting. Awesome.


